Turn Website Visitors into Website Promoters - Internet Marketing Tip of the Month

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Turn Website Visitors into Website Promoters
October, 1999

Here’s one idea to make the most of each visitor to your website: encourage them to invite their friends or colleagues to also visit the site. Our "Send to a Friend" website feature is very effective in building targeted website traffic and capturing e-mail addresses you can use in future marketing.

The "Send to a Friend" feature is a small area, about the size of an advertising banner, that appears on the bottom or margin of some or all of your website pages. The area is titled "Send This Page to a Friend" in the case of consumer websites, or "Send This Page to a Colleague" on business websites. The bar also includes three input fields labeled "Your Name," "Your E-Mail," and "Friend’s E-Mail." When a website visitor fills in the fields and clicks on the "Send" button, the website immediately generates an e-mail message from the site visitor to the friend. The message might look like this sample, generated by the Party411.com website:

From: bn@dynamicsonline.com
To: friend@aol.com
Subject: Look at this great party planning web page!

You've got to visit this great web page called:

Party Planning from Party411

You can see that page at:

http://www.party411.com 

Let me know what you think!

Bruce

The above message, coming from someone known by the recipient, is much more effective in getting the recipient to visit the site than the all-too-common unsolicited e-mail messages (spam).

In the above example, the website manager gets access to both the sender’s name (Bruce) and e-mail address (bn@dynamicsonline.com), as well as the friend’s e-mail address (friend@aol.com). All three fields are written to a data file that can be used as part of a regular campaign of promotional and informative e-mail messages.

You can see our "Send to a Friend" feature on the following websites:

Contact Dynamics Online about adding the "Send to a Friend" feature to your website.