Answering
Machine Message: "After-hours and on-hold callers hear about our
website address," said Ralph Fazio of Flamingo
Surprise, a popular consumer service. "When we are not available is
the ideal time to promote our website."
Company
Vehicles: Use your company vans or trucks as moving billboards for your
website address. This promotion is automatically targeted to the geography you
serve! Just ask Kronheims
Furniture, Zenza mobile
medical service, or Paul
Davis Automation.
Printed
Postcards: Cleveland radiology group Drs.
Hill & Thomas have used postcards featuring a screen capture to
promote their new website. The group mailed them to referral sources and
handed them out at its facilities.
Print
Advertising: Advertising in your local city paper is very good for retail
stores and for companies that have a wide target market. You can get by with a
smaller ad if you refer to your website for details. This approach has been
successful for Paysage
and Adler Sporting Goods.
Radio
Advertising: Robert Felber, MAS, president of Traymore
Marketing said, "I recently phoned a prospect who, when I mentioned
Traymore Marketing, said, 'you mean T-R-A-Y-M-O-R-E dot com?' He had heard our
public radio underwriting spot. This is fantastic brand building and name
recognition and we receive good site traffic and mentions with this offline
advertising strategy."
Television
Advertising: While sometimes costly, Kronheim's
Furniture and Flamingo
Surprise use television commercials, mentioning websites, as another way
to reach their customers in Cleveland and the surrounding areas, usually
resulting in a surge of web traffic.
